Websites
A Third Age Small Business feature
by our Business & Employment Editor

If the Internet is your access to the worldwide market place, your Website is your shop window. It is the first thing that customers and potential customers will see. It is your opportunity to make a lasting impression, and may well be the only opportunity you have to communicate your message. Better make it a good one!

A Website is a related collection of Web Pages, all interlinked from a Home or Index page. It’s aim is generally to portray a single brand identity, unique from any other website, with the aim of conveying information for information’s sake in the case of a Website such as Wikipedia, or information relating to a product or service in the case of a business Website.

Along with the design, content and structure of a business Website, an important yet frequently overlooked element is its findability. It is no good if the only people who know how to find your Website are your existing customers. Potential customers need to be able to find your Website too. To that end, Search Engine Optimization or SEO is perhaps the most important element of any business Website. Virtually anyone can create a business Website, but creating a Website that people can find via the Search Engines is a different matter altogether.

If you are looking for a Website for your business we are more than happy to recommend the services of Essex Web Design, the web developers who created the Third Age Website.

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